Free UTM Builder — Sales & Product Analytics Tool
Build trackable UTM links in seconds. The essential sales analytics tool and product analytics tool for tracking campaigns, measuring customer engagement, and optimizing conversions.
The destination page you want to track
Where the traffic is coming from (utm_source)
Marketing medium or channel type (utm_medium)
Campaign identifier or promotion name (utm_campaign)
Your UTM Link
Fill in the fields above to generate your UTM link
Your link is ready — now track the results.
See exactly how your UTM campaigns perform with real-time traffic sources, visitor behavior, heatmaps, and conversion tracking. All in one simple dashboard.
Frequently Asked Questions About UTM Tracking
Sales analytics tools, product analytics tools, and campaign tracking essentials.
What are the best sales analytics tools?
The best sales analytics tools help you track campaign performance, attribute revenue to marketing channels, and optimize your sales funnel. UTM builders are essential sales analytics tools because they tag your URLs with source, medium, and campaign parameters — allowing your analytics platform to show exactly which channels and campaigns drive the most sales.
Combined with a platform like StatFlows, UTM tracking gives you complete visibility into your sales pipeline: from first click to final conversion, with heatmaps and session replays to understand buyer behavior.
What are the best product analytics tools?
Product analytics tools help you understand how users interact with your product after acquisition. UTM tracking is a foundational product analytics tool that shows you which acquisition channels bring the most engaged users. By tagging links with UTM parameters, you can correlate acquisition source with user behavior, retention, and lifetime value.
The best product analytics stack combines UTM-tagged acquisition data with tools like StatFlows that provide visitor tracking, heatmaps, session replays, and error tracking — giving you a complete picture of the user journey.
How do customer engagement tools improve marketing ROI?
Customer engagement tools like UTM builders improve marketing ROI by letting you track exactly which campaigns, channels, and content pieces drive engagement. By tagging every link with UTM parameters, you can measure click-through rates, conversion rates, and revenue per channel — then double down on what works and cut what doesn't.
This data-driven approach to customer engagement typically results in 20-40% improvement in marketing ROI as teams shift budget from underperforming channels to high-converting ones.